Measuring the Impact of Your Training; Demystifying Kirkpatrick

  • 22 Oct 2014
  • 11:00 AM - 1:00 PM
  • University of Arkansas Global Campus, 3300 Market Street Rogers, AR Room 423


Registration is closed

We all want our training to make an impact, whether it’s improving lives or the bottom line. Identifying the desired outcomes is easy. Knowing if we nailed them – not so easy; yet, that’s what we’re held accountable for.

John Swinney has been involved in measuring results for more than 40 years. He will discuss the four-level evaluation process popularized by Donald Kirkpatrick, and the pros and cons of using this model.

Even if you’re doing well at steps 1 (reaction) and 2 (learning), steps 3 (behavior change) and 4 (actual results) might still seem unattainable. John will help you understand how you can get there from wherever you are now.  (There is no magic; it’s not that difficult.)

You’ll walk away from this session with a measurement planning tool you can use to evaluate training effectiveness within your own organization.


*CPLPs can earn recertification credits by participating in continuing education activities that meet the ASTD Certification Institute Recertification Guidelines. Please review the CPLP Recertification Guidelines on the CPLP website,, for more information.


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